Wednesday, 1 February 2012

Intro

Heft draws influence from my time spent during university playing in bands, helping organise gigs, working merch tables, stamping hands into gigs, postering, flyering, and all the other good stuff that distracted me from studying. Heft is a direct nod to the band t-shirts I bought half-pissed at gigs; to the records I ended up carrying around for the rest of the night trying not to lose or spill beer on. The idea of the pin badges is directly influenced by the precious real estate on denim jackets and plaid shirts occupied by my favourite band logos in 1 inch form.

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